Festival of Football Partners with Inaria

Canadian brand becomes official apparel supplier of charity fundraiser


TORONTO – Participants in Festival of Football will take to the pitch in Inaria apparel as event organizers announced Wednesday the Canadian athletic brand will become the Official Apparel Supplier of the inaugural grassroots soccer fundraiser.

“Festival of Football is a great grassroots initiative that will improve the lives of people in our community, while advancing the profile of soccer in Canada” said Saverio Michielli, Managing Partner, Inaria International Inc. “This partnership is a great opportunity for our young company to give back to a community that has been instrumental to our success.”

Inaria will have exclusive rights in the apparel category providing participants, staff and volunteers with branded jerseys along with balls for game play.  Having recently completed a rebranding, the company currently supplies the Oakville Soccer Club, Canada’s largest recreational youth soccer association, and has a deal with Cornell University in Ithaca, NY, USA.  As part of the partnership, Inaria will execute promotions that raise funds for the cause, reward top fundraisers and showcase its new brand.

“Inaria is the perfect partner to help grow Festival of Football into a highly-anticipated annual event on the Toronto soccer scene,” said Mike Fenton, Executive Director, Campaign, West Park Healthcare Centre Foundation.  “The company’s commitment to soccer and involvement at the grassroots level over the years will be an asset in relaying the West Park message to the soccer community throughout the Greater Toronto Area.”   

In support of West Park Healthcare Centre Foundation’s $100 million fundraising campaign, Festival of Football is Canada’s largest adult-oriented grassroots soccer fundraiser set for August 18 at Eglinton Flats in Toronto. The epic day-long event will be a complete soccer experience featuring teams playing in six-on-six games, as well as entertainment, interactive activities, food, prize giveaways and appearances by VIPs and soccer celebrities.

Proceeds will help fund a major expansion of West Park Healthcare Centre ensuring exemplary care for generations to come.  The west Toronto hospital, located just 400 metres from Eglinton Flats, helps individuals manage difficult health challenges including those associated with lung disease, diabetes, stroke, amputation and musculoskeletal issues.  An aging population in the GTA means West Park will play a vital role in improving quality of life now and in the future.


Team registration for Festival of Football is underway and information is available at www.festivaloffootball.ca or by calling 1-855-775-GOAL (4625).  Follow Festival of Football on Facebook at www.facebook.com/FestivalofFootball and on Twitter at www.twitter.com/FestofFootball for the latest updates and event news and visit Festival of Football on YouTube for videos featuring special ambassador Cyndi Desjardins.

About Festival of Football:

Festival of Football is Canada’s largest adult-oriented, mass participation grassroots soccer fundraising event. The inaugural Festival will take place August 18, 2012, at Eglinton Flats in Toronto and will celebrate everything surrounding “The Beautiful Game” – passion, culture and community.  A complete soccer experience for the senses, Festival of Football will feature teams playing in six-on-six games, along with entertainment, interactive activities, food and appearances by VIPs and soccer celebrities – www.festivaloffootball.ca

About Inaria International Inc.:

Established in 1999, Inaria has become a market leader in the sports and active wear industry.  Inaria specializes in team wear with focus on soccer uniforms, equipment and accessories, as well as hockey and basketball.  The company is based in Toronto – www.inaria.ca.

About West Park Healthcare Centre:

West Park Healthcare Centre provides specialized rehabilitation, complex continuing care and long-term care services and offers a range of regional and provincial programs. Working with patients and their families, we are partners in the often tough and challenging journey from survival to living life to the fullest. Through our programs and services, we help patients on the road to recovery – www.westpark.org


Vijay Setlur                                                                Saverio Michielli

Festival of Football Communications                            Managing Partner    

O: 416-847-3771                                                         Inaria International Inc.

M: 416-450-7215                                                        O: 416 766-8825 x222
vsetlur@sdimarketing.com                                     E: saverio@inaria.ca